Lemke, J. L. “Metamedia Literacy: Transforming Meaning and Media.” In Visual Rhetoric in a Digital World: A Critical Sourcebook. Carolyn Handa, ed. Boston: Bedford St. Martin’s, 2004.

In “Metamedia Literacy: Transforming Meaning and Media,” J.L. Lemke argues that literacy must be defined within the genre in which it emerged in order to comprehend each of the social contexts that surround the literacy itself. Looking specifically at the potential of the interactive learning paradigm to aid in individual literacy acquisition because of the self-paced structure it provides, Lemke argues that by allowing individuals to control their own learning, they will pursue topics of interest and work through problems on their own which will further enhance their learning. Lemke speaks to the current generation of parents and educators by proving that interactive learning should not have as negative a connotation as the current society leaders give it. By proving that interactive learning works for improving literacy, regardless of the reader’s age, Lemke strives to persuade his readers to begin incorporating more interactive, personal learning into their lives.